Understanding Customer-Perceived Value in B2B Solution Offerings

Wolfgang Ulaga, S. Worm and D. Zitzlsperger
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Wolfgang Ulaga: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique
S. Worm: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique
D. Zitzlsperger: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Keywords: Understanding; Customer-Perceived; Value; B2B Solution Offerings (search for similar items in EconPapers)
Date: 2010-08
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Published in Conférence de l'ISBM, Aug 2010, Boston, United States

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00543611

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