Understanding customer perceived value in B2B solution offerings

Stefan Worm, W. Ulaga and D. Zitzlsperger
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Stefan Worm: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique
W. Ulaga: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique
D. Zitzlsperger: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Keywords: Understanding; customer perceived value; B2B solution offerings (search for similar items in EconPapers)
Date: 2010-08-09
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Published in Academic Conference ISMB, Aug 2010, Boston, United States

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00543620

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