Ethique et Marketing Achat, Le marketing éthique

Hugues Poissonnier and Murielle Francillette ()
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Hugues Poissonnier: GDF - Gestion, Droit et Finance - EESC-GEM Grenoble Ecole de Management, IRIMA - Institut de Recherche et d'Innovation en Management des Achats - EESC-GEM Grenoble Ecole de Management
Murielle Francillette: IRIMA - Institut de Recherche et d'Innovation en Management des Achats - EESC-GEM Grenoble Ecole de Management

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Date: 2009
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Published in Séminaire de recherche, ESCEM Tours, 2009, Tours, France

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