Effects of Package Color on Consumers' Perceptions of Product Volume

Joseph Lajos
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Joseph Lajos: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Keywords: Effects; Package Color; Consumers; Perceptions; Product Volume (search for similar items in EconPapers)
Date: 2010-06
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Published in Marketing Science Conference, Jun 2010, Cologne, Germany

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00554049

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