The Effect of Package Color on Consumers' Judgments of Product Volume

Joseph Lajos
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Joseph Lajos: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Keywords: Consumers; Effect; Package Color; Consumers'; Judgments; Product Volume (search for similar items in EconPapers)
Date: 2010-02
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Published in Society for Consumer Psychology Annual Winter Conference, Feb 2010, St. Pete Beach, Florida, United States

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00554117

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