Understanding the Market Performance Outcomes of Component Supplier Brand Strength

Stefan Worm and R. Srivastava ()
Additional contact information
Stefan Worm: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

Post-Print from HAL

Keywords: Understanding; Market; Performance; Outcomes; Component; Supplier; Brand; Strength (search for similar items in EconPapers)
Date: 2010-06-16
References: Add references at CitEc
Citations:

Published in INFORMS Marketing Science Conference 2010, Jun 2010, Cologne, Germany

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00554144

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().