Managing customer relationship management projects: the case of a large french telecommunications company

Adel Beldi, W. Cheffi and P. Dey

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Keywords: CRM; Project management; Managing implementation; Managing change (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (6)

Published in International Journal of Project Management, 2010, 28 (4), pp.339-351

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Working Paper: Managing customer relationship management projects: The case of a large French TeleCommunications Company (2010)
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