EconPapers    
Economics at your fingertips  
 

The role of school in reducing the prevalence of child obesity

Kafia Ayadi
Additional contact information
Kafia Ayadi: Pôle Jeunes et Pratique Responsable - Rouen Business School - Rouen Business School

Post-Print from HAL

Abstract: The purpose of this paper is to show that, as a factor in the socialization of children, school can play a major mediating role in the reduction of the prevalence of childhood obesity through school programs aimed at promoting healthy and well-balanced food intake.The paper is an exploratory study with children and parents, using semi-directive interviews.The findings indicate that parents modified their own eating habits – and consequently that of all the family – by taking into account information acquired by the children in their school context. This change in the family food habits operated through a learning mechanism called ‘‘reverse socialization'' where children transmit knowledge and consumption skills to their parents.A small sample size was used and results should be considered as indicative. The paper provides suggestions for public and private agencies and actors to better target their messages in order to reduce child obesity prevalence by promoting school programmes aimed at reducing child obesity.The paper shows that reverse socialization is a sociological concept not often included in consumer behaviour research and has not yet been applied to food habits.

Keywords: Obesity; Schools; Socialization; Parents (search for similar items in EconPapers)
Date: 2008-09-01
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Published in Young Consumers, 2008, vol. 9, n°3, pp. 170-178. ⟨10.1108/17473610810901606⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00564882

DOI: 10.1108/17473610810901606

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().

 
Page updated 2025-03-19
Handle: RePEc:hal:journl:hal-00564882