L'enfant, les aliments plaisir et l'équilibre alimentaire: paradoxe ou complémentarité?

Norovola Rajohanesa, Kafia Ayadi and Claire Masserot
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Norovola Rajohanesa: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université
Kafia Ayadi: Pôle Jeunes et Pratique Responsable - Rouen Business School - Rouen Business School
Claire Masserot: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université

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Abstract: Within the context of the alarming raise of children obesity, different measures have been taken in France by Government. Among these measures, the National Nutrition and Health Program recommend to have a healthy food intake and a regular physical activity. As a result, food companies are pressured to introduce healthy components in their recipe while keeping in mind the greedy aspect of the product. Within this framework, the objective of this paper is to give evidence of the confrontation of pleasure products against TV health warnings. We also study the impact of these health warnings on children attitude.

Date: 2010-07
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Published in Revue management & avenir, 2010, n°37, pp. 140-158

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00566968

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