Distribution: a strategic variable in the universe of luxury products

Bruno Godey and Daniele Pederzoli
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Bruno Godey: Pôle Customer, Retail and Supply Chain - Rouen Business School - Rouen Business School
Daniele Pederzoli: Pôle Customer, Retail and Supply Chain - Rouen Business School - Rouen Business School

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Abstract: This article analyses the recent evolution of the luxury goods sector and especially of the retail and distribution strategy of some major companies. The distribution strategy must address two different issues: first, the need to control the value chain to gain a competitive advantage in a sector that is very rapidly becoming concentrated; second, the need to respond to a desire for emotions and for an aesthetic experience, as expressed by the customers of luxury goods.

Date: 2008-01
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Published in Indian retail review, 2008, vol. 2 (n° 1), pp. 9-20

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00568837

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