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Le management de l'expérience, nouvel enjeu pour l'entreprise

Bertrand Moingeon () and E. Lefranc
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Bertrand Moingeon: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Keywords: management; expérience; enjeu; entreprise (search for similar items in EconPapers)
Date: 2010
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Published in J. M. Le Roux, B. Ramanantsoa. Réinventer l'entreprise. Repères pour une crise qui va durer, Pearson Education France, pp.NC, 2010

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