Evaluation des sites internet commerciaux: un état de l'art

Christophe Bezes ()
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Christophe Bezes: LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - UP2 - Université Panthéon-Assas

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Abstract: This state of the art distinguishes three major streams of research on websites evaluation, as information system, communicational channel and retailing channel. After exploring the limits and benefits, it provides an overview highlighting the conceptual links between these three currents. Using more frequently the media richness theory, the virtual affordances and flow concepts could improve these approaches and their implementation.

Keywords: web site; information system; communication channel; retailing channel; media richnesssite Internet; site Internet; système d'information; canal de communication; canal de distribution; flow; richesse des médias (search for similar items in EconPapers)
Date: 2008-05-15
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Published in 24ème Congrès International de l'Association Française de Marketing, May 2008, Paris, France. pp.1-31

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