Management de la diversité culturelle: Toyota Peugeot Citroën Automobile, une affaire qui roule !

Ulrike Mayrhofer ()
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Ulrike Mayrhofer: Euristik - Equipe de Recherche en management stratégique - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon, MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon, Pôle de Recherche - Rouen Business School - Rouen Business School

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Date: 2008
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Published in Sous la direction de: Olivier Joffre, Eric Simon. Cas en management stratégique: autour de la mise en oeuvre - Vol. 2, Editions EMS, pp. 152-171, 2008

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00573551

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