Infusing creativity into crisis management: An essential approach today

Amy Sommer and Christine Pearson
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Amy Sommer: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique
Christine Pearson: Thunderbird - The Garvin School of International Management

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Abstract: No organization is immune to crises. From the global financial debacle, record-setting bankruptcies and hostile takeovers, to H1N1 and the international reach of contaminated milk, crises challenge leaders in extraordinary ways. If you have ever been involved in an organizational crisis, you know first-hand that resolution requires creative thinking. If you have managed crises, you have probably experienced a sense of confusion or seizing up just when open, creative thinking and action are needed most. By definition, crisis conditions present unforeseen or unmet challenges that can only be addressed by innovative responses. Tried and trusted methods fall short when a crisis hits, whether the pressing situations involve product defects, environmental contamination, consumer injury, threats to brand integrity or some other calamity.

Keywords: creativity; crisis management (search for similar items in EconPapers)
Date: 2011-01
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Citations: View citations in EconPapers (6)

Published in Organizational Dynamics, 2011, 40 (1), pp.27-33. ⟨10.1016/j.orgdyn.2010.10.008⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00575635

DOI: 10.1016/j.orgdyn.2010.10.008

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