Empty Pockets Full Stomachs: How Money Cues Induce People to Hoard Calories

Sandra Laporte and Barbara Briers
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Sandra Laporte: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales
Barbara Briers: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Abstract: Building on the security function of both money and food, we show in 5 studies that monetary cues can induce people to hoard calories as a means of securing their resources. In study 1 we test the main effect of money cues on food (caloric) preferences. In study 2 and 3 we illustrate the moderating effects of a resource manipulation (study 2) and individual differences in the security-worry meaning of money (study 3). Study 2 also reveals that calorie underestimation is mediating the effect of monetary stimuli on food preferences. Finally, in study 4, a general reward explanation is ruled out.

Keywords: Individual differences; reward; food (search for similar items in EconPapers)
Date: 2009
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Published in Advances in Consumer Research, 2009, Vol.36, p.837-839

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00576817

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