Communication environnementale et réputation de l'organisation

Rodolphe Durand () and Deborah Philippe
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Rodolphe Durand: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique
Deborah Philippe: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Abstract: Environmental communication and firm reputation We suggest that environmental disclosures will have differentiated impacts on the firm's reputation according to the nature, visibility and consistency of the disclosures as well as to the firm's prior reputation. Results suggest that conformity signals improve firm reputation while non-conformity signals deplete it. However, the simultaneous presence of both types of signals buffers the negative effect of non-conformity signals on reputation. Eventually, our results indicate that the interpretation of signals also depends on their visibility and the firm's prior reputation: an above-average prior reputation reinforces the positive influence of a high signal visibility on a firm's reputation.

Keywords: Communication environnementale; réputation; organisation (search for similar items in EconPapers)
Date: 2009
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Published in Revue Française de Gestion, 2009, Vol.4, issue 194, p.45-63

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00576829

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