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Distribution internationale: quatre types de choix stratégiques

Ulrike Mayrhofer ()
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Ulrike Mayrhofer: Euristik - Equipe de Recherche en management stratégique - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon, MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon, Pôle de Recherche - Rouen Business School - Rouen Business School

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Date: 2009
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Published in J. Dioux, M. Dupuis. La distribution: stratégies des réseaux et management des enseignes (2e ed.), Pearson Education, pp. 141-142, 2009

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