Adidas: the marketing policy for the European market

Ulrike Mayrhofer () and Sylvie Hertrich
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Ulrike Mayrhofer: Euristik - Equipe de Recherche en management stratégique - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon, MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon, Pôle de Recherche - Rouen Business School - Rouen Business School

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Date: 2010
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Published in P. Ghauri, Ph. Cateora. International marketing. European edition, McGraw-Hill, pp. 561-565, 2010

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00577846

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