Conception and test of a comprehensive model of international strategy for retail companies

Daniele Pederzoli
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Daniele Pederzoli: Pôle Customer, Retail and Supply Chain - Rouen Business School - Rouen Business School

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Abstract: This article proposes a model of international strategy of retail companies. It has been developed and tested by studying the international activities, both successful and unsuccessful, of 37 international companies for more than a decade. It defines the most important components of a successful strategy and, for each component, it evaluates the importance of this variable in connection with the others. The model proposed is able not only to explain the internationalization process of many important companies during the 1990s and at the beginning of the 2000s, but also puts forward to the managerial sector the strategic variables for both the companies that have already started an internationalization process and those that wish to begin it.

Keywords: International retailing; strategy; process (search for similar items in EconPapers)
Date: 2006-09
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Citations: View citations in EconPapers (8)

Published in The International Review of Retail Distribution and Consumer Research, 2006, vol. 16 (n° 4), pp. 415-431. ⟨10.1080/09593960600844210⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00577886

DOI: 10.1080/09593960600844210

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