Can Public-Service Advertising Change Children's Nutrition Habits? The Impact of Relevance and Familiarity

M. Hota, R. Chumpitaz and A. Cousin
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M. Hota: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique
R. Chumpitaz: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Date: 2010
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Published in Journal of Advertising Research, 2010, 50 (4), pp.460-477

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