The Impact of Children's Affective Reactions Elicited by Commercials on Attitudes toward the Advertisement and the Brand

Joël Bree ()
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Joël Bree: Pôle Jeunes et Pratique Responsable - Rouen Business School - Rouen Business School

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Date: 2002
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Published in Flemming Hansen, Jeanette Rasmussen, Anne Martensen. Children: Consumption, Advertising and Media, Copenhagen Business School Press, 302 p., 2002

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