Gestion de marque: Cas "Procter & Gamble"

Bruno Godey and Chantal Lai
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Bruno Godey: Pôle Customer, Retail and Supply Chain - Rouen Business School - Rouen Business School
Chantal Lai: Pôle de Recherche - Rouen Business School - Rouen Business School

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Date: 2008
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Published in Sylvie Hertrich Ulrike Mayrhofer. Cas en Marketing, Editions EMS, 220 p., 2008

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