Malleability of attitudes or malleability of the IAT?

Sandor Czellar (), A. Han, M. Olson and Russell H. Fazio
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Sandor Czellar: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique
Russell H. Fazio: OSU - The Ohio State University [Columbus]

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Abstract: In the current set of experiments, we establish, and explore the consequences of, the imprecision that characterizes the attribute response labels typically employed in the Implicit Association Test (IAT). In Experiment 1, we demonstrate the malleability of the IAT, as conventionally implemented. IAT scores are shown to be influenced by perspective mindsets induced by an unrelated preceding task. Then, we explore how the malleability of the IAT can lead to the inference that attitude change has occurred even when there is very good reason to believe it has not (Experiment 2), and conversely, how it can obscure the detection of attitude change when such change is indeed likely to have occurred (Experiment 3). We provide conceptual explanations for these discrepancies and suggest methodological improvements to enhance the specificity of IAT measures.

Keywords: Implicit Association Test; Attitudes; Attitude change; Extrapersonal associations (search for similar items in EconPapers)
Date: 2010-03
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Citations: View citations in EconPapers (1)

Published in Journal of Experimental Social Psychology, 2010, 46 (2), pp.286-298. ⟨10.1016/j.jesp.2009.11.011⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00610154

DOI: 10.1016/j.jesp.2009.11.011

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