Quand les enjeux environnementaux créent des innovations stratégiques

Florence Charue-Duboc and Christophe Midler
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Florence Charue-Duboc: CRG - Centre de recherche en gestion - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique
Christophe Midler: CRG - Centre de recherche en gestion - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique

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Abstract: Environmental breakthrough innovations, such as the electric vehicle, call for enlarging the scope of traditional projects: product usage context has to be redefined; users have to learn new practices; business models need to value the collective environmental externalities; traditional value-chains have to be deeply extended and reshaped. Therefore, managing such innovations requires both a consistent strategic intent and learning capabilities. Based on the case of Renault Electric Vehicle Program, the paper focuses on the role of pilot deployments in managing such dynamics. It highlights how pilot deployments support (i) the structuration of local ecosystems, (ii) the development of collective learning capabilities and (iii) the creation of recoverable assets having a prescriptive power.

Keywords: Politique environnementale; pilotage de projet; vehicule électrique; innovation technologique de rupture; exéprimentation (search for similar items in EconPapers)
Date: 2011-07
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Published in Revue Française de Gestion, 2011, vol. 37 (n° 215), pp.107-122

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00616659

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