L'influence de l'expérience du vieillissement sur la consommation socialement responsable: Une étude empirique

Hélène Privat () and Bertrand Urien ()
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Hélène Privat: ICI - Laboratoire Information, Coordination, Incitations - UEB - Université européenne de Bretagne - European University of Brittany - UBO - Université de Brest - Télécom Bretagne - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest
Bertrand Urien: ICI - Laboratoire Information, Coordination, Incitations - UEB - Université européenne de Bretagne - European University of Brittany - UBO - Université de Brest - Télécom Bretagne - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest

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Abstract: This article studies the influence of the ageing experience on the adoption of socially responsible consumption behaviors. A quantitative study on 242 over 50 years old Frenches shows generativity, subjective age, and nostalgia positively influence the responsible purchase intention : taking corporate responsibility into consideration, purchasing cause-related products, shopping at small businesses, taking care of the product geographic origin, and reducing one's consumption.

Date: 2010-05-06
Note: View the original document on HAL open archive server: https://hal.science/hal-00637350
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Published in 26ème Congrès de l'Association Française de Marketing, May 2010, Le Mans, France. pp.Privat_Urien

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