L'impact des promotions sur les ventes et la structure concurrentielle de la catégorie de produits

Anne-Sophie Bayle-Tourtoulou
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Anne-Sophie Bayle-Tourtoulou: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: impact; promotions; ventes; structure; concurrentielle; catégorie; produits (search for similar items in EconPapers)
Date: 2000
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Published in P. Volle (Ed.). Etudes et recherches en distribution, Economica, pp.-, 2000

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00655639

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