De la conquête du linéaire au "Category Management"

Anne-Sophie Bayle-Tourtoulou
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Anne-Sophie Bayle-Tourtoulou: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: conquête; linéaire; Category Management (search for similar items in EconPapers)
Date: 1999
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Published in L'art du marketing, Village Mondial, pp.-, 1999, Financial Times, Les Echos

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