XVe Congrès de l'Association Française du Marketing

Anne-Sophie Bayle-Tourtoulou, Michel Dietsch, O. Géradon de Véra and F. Kremer
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Anne-Sophie Bayle-Tourtoulou: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: marketing (search for similar items in EconPapers)
Date: 1999
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Published in XVe Congrès de l'Association Française du Marketing, 1999, Strasbourg, France

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