Concept generation process: Customer involvement for radical innovation

Sihem Ben Mahmoud-Jouini and Florence Charue-Duboc
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Sihem Ben Mahmoud-Jouini: CRG - Centre de recherche en gestion - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique, GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique
Florence Charue-Duboc: CRG - Centre de recherche en gestion - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique

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Abstract: This paper focuses on concept generation leading to radical innovation and provides insight on the organizational setting in which it takes place and the customers involvement. Based on an in depth analysis of a supplier in the automotive industry pursuing a growth strategy by developing radical innovation, we show that interactions with customers took place continuously along this process and are mediated through a concepts map that maps out the various concepts generated and shows the design thinking followed.

Keywords: Concept; generation; process; Customer; involvement; radical innovation (search for similar items in EconPapers)
Date: 2008
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Published in Best paper proceedings of the sixty-seven annual meeting of the Academy of Management, 2008, United States

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00659446

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