Why organic labels do not always promote sustainable consumption? Marginal labelling and brand equity effects

Fabrice Larceneux (), Florence Benoît-Moreau and Valérie Renaudin
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Fabrice Larceneux: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Florence Benoît-Moreau: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Valérie Renaudin: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Date: 2012
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Published in Journal of Consumer Policy, 2012, pp.1-25

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00660153

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