Nouvelles technologies de l'information et de la communication, nouvelles stratégies marketing

Jean-François Notebaert (), Laurence Attuel-Mendes () and Djamchid Assadi
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Jean-François Notebaert: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique
Laurence Attuel-Mendes: CEREN - CEREN, Centre de Recherche sur l'ENtreprise [Dijon] - BSB - Burgundy School of Business (BSB) - Ecole Supérieure de Commerce de Dijon Bourgogne (ESC)

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Date: 2010
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Published in Gestion - HEC Montréal, 2010, 34 (4), pp.71-77

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00662934

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