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Jean-François Lemoine () and Jean-François Notebaert ()
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Jean-François Notebaert: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique

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Date: 2011
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Published in Décisions Marketing, 2011, 61, pp.47-53

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