New Product Development in a Platform-driven Organization: Towards platform lifecycle management

Sihem Ben Mahmoud-Jouini, Sylvain Lenfle and Caroline Derousseaux
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Sihem Ben Mahmoud-Jouini: CRG - Centre de recherche en gestion - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique, GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique
Sylvain Lenfle: CRG - Centre de recherche en gestion - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique
Caroline Derousseaux: CRG - Centre de recherche en gestion - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique

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Abstract: Platform product development is now widely used to tackle the cost-variety dilemma. In this work, we questioned the planning hypothesis underlying most of the research on platform design. Using an inductive methodology, we analyzed the first phase of a product development belonging to the second generation of a product based on an existing platform. This led to three results. We pointed out the existence of platform design principles. We also brought up how a design based on an existing platform modifies the traditional V-model, which structures the design process organization. Eventually we outlined the question of the platform renewal and its impact on platform's architecture and flexibility.

Keywords: Design; Platform management; Automotive Industry; gestion projet; Conception; Gestion des plateformes; Industrie automobile (search for similar items in EconPapers)
Date: 2007-08-04
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Citations: View citations in EconPapers (1)

Published in Academy of Management, Operation Management Divisions, Aug 2007, Philadelphia, United States

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00663019

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