The Logic of Mere Exposure: A Reinterpretation of Anand, Holbrook, and Stephens

Timothy B. Heath
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Timothy B. Heath: PITT - University of Pittsburgh - Pennsylvania Commonwealth System of Higher Education (PCSHE)

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Keywords: logic; exposure; reinterpretation; Anand; Holbrook; Stephens (search for similar items in EconPapers)
Date: 1990-09
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Published in Journal of Consumer Research, 1990, vol. 17, issue 2, pp. 237-241

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00670520

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