 Responsible consumption awareness among Chinese exchange business students in FranceCarlos A. Rabasso and
Javier Rabasso
Post-Print from HAL Abstract: The objective of this paper is to study Responsible Consumption (RC) behavior and practices in business students from China and Hong Kong studying in France. The results describe student's consumption models in their host country, their perception of RC, the way they think RC could be improved within their country and in the world. The research highlights a model of patterns of responsible consumption across cultures due to a global consumer class that has access to international brands, goods and services. The purpose of our study is to show how responsible consumption attitudes are emerging in younger generations. For our paper the international exchange Chinese students of the Rouen Business School in France have participated in a research project concerned about RC. Keywords: Responsible consumption; global consumer; youth; business students; cross-cultural consumption patterns consumption patterns. 1. Introduction (search for similar items in EconPapers) Published in 2011 International Conference on Strategy Management and Research - ICSMR 2011, Jul 2011, Hong-Kong, Hong Kong SAR China. p. 88-92 There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00678569 Access Statistics for this paper More papers in Post-Print from HAL |
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