Le concept d'ensemble de considération chez l'enfant

C. Rouen-Mallet (), Stéphane Mallet () and Pascale Ezan ()
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C. Rouen-Mallet: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université
Stéphane Mallet: LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - UP2 - Université Panthéon-Assas
Pascale Ezan: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université, Pôle Jeunes et Pratique Responsable - Rouen Business School - Rouen Business School, UNIROUEN - Université de Rouen Normandie - NU - Normandie Université

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Abstract: The main objective of this article is the setting in light of the existence of the concept of consideration set among children. In our knowledge, no study tried this day to study the formation of the evoked set within the framework of the children, the existence of this phenomenon thus remaining to be verified. After a short synthesis of the literature on consideration set among adult, we lead a reflection on the potential existence of this concept to the consumer child and deliver the results of a research led with 265 children with the aim of bringing elements of answer as for the existence of this concept among children, and for the modalities of its formation, in particular in term of size.

Keywords: consideration set; process of choice; brands; young consumer; enfant-consommateur; ensemble de considération; processus de choix; marques (search for similar items in EconPapers)
Date: 2011-05-18
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Published in 27ème Congrès de l'Association française de Marketing, May 2011, Bruxelles, Belgique. n.p

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00684674

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