Intermédiation et création de valeur dans les canaux: une revue de littérature

Marc Filser

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Abstract: Marketing research has devoted more and more attention to the analysis of consumer behavior. Similarly, distribution research has focused on retailing and shopper behavior. But the dynamics of industrial and consumer goods markets, impacted by globalization and the internet, reveal a major reconfiguration of intermediaries in marketing channels. This article summarizes the major theoretical foundations of channel analysis drawn from economics, sociology of organizations, and strategic planning, to identify theoretical principles that may explain the changes in the functions of channel intermediaries, and their contribution to value creation in the channel.

Keywords: marketing channel; canal de distribution; intermédiation (search for similar items in EconPapers)
Date: 2012
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Published in Revue management & avenir, 2012, 51, pp.122-136

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00685426

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