We succeeded, therefore we did well: Ex-post rationalization bias in New Product development Practices

Frédéric Dalsace () and Anne Michaut ()
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Frédéric Dalsace: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique
Anne Michaut: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: Ex-post rationalization; bias; New Product; development Practices (search for similar items in EconPapers)
Date: 2007
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Published in 36th EMAC Annual Conference, 2007, Reykjavik, Iceland

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00686965

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