Comment bâtir un plan de marketing à l'exportation

Jean-Marc de Leersnyder
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Jean-Marc de Leersnyder: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: plan; marketing; exportation (search for similar items in EconPapers)
Date: 1976
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Published in Revue Française de Gestion, 1976, pp.NC

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