Videography in Consumer Research; Visions for a Method on the Rise

Kristine de Valck (), J. Rokka and J. Hietanen
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Kristine de Valck: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Keywords: Videography; Consumer Research; Visions; Method (search for similar items in EconPapers)
Date: 2009
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Published in Finanza, marketing e produzione : rivista di economia d'impresa dell'Università Bocconi, 2009, vol. 27, n° 4, pp. 81-101

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00692098

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