Show Bizz Becomes Show Buzz; How Viral Diffusion Changes the Traditional Meaning-Making Process of a Rising Star
Kristine de Valck (),
G. Kretz and
D. Rasolofoarison
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Kristine de Valck: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique
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Keywords: Show Bizz; Show Buzz; Viral Diffusion; Traditional; Meaning-Making; Process; Rising Star (search for similar items in EconPapers)
Date: 2007
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Published in Proceedings of the 2nd CCT Conference, 2007, Toronto, Canada
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00692155
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