Buzzing Bloggers: How do Word-of-Mouth Campaigns Evolve?

Kristine de Valck (), Robert Kozinets, P. Thoburn, Andrea Wojnicki and Sarah Wilner
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Kristine de Valck: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Keywords: Buzzing; Bloggers; Word-of-Mouth; Campaigns (search for similar items in EconPapers)
Date: 2006
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Published in Word-Up! Canadas Word-of-Mouth Conference, 2006, Toronto, Canada

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00692157

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