Virtual Community Intelligence: Using Netnography to Extract Knowledge from Online Consumer Conversations

Kristine de Valck ()
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Kristine de Valck: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Keywords: Virtual Community; Intelligence; Netnography; Extract; Knowledge; Online; Consumer; Conversations (search for similar items in EconPapers)
Date: 2005
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Published in Proceedings of the First International Word-of-Mouth Marketing Conference, 2005, Hamburg, Germany

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00692158

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