Creating Loyalty in Virtual Communities

Kristine de Valck (), F. Langerak, P.C. Verhoef and P.W.J. Verlegh
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Kristine de Valck: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Keywords: Loyalty; Virtual Communities (search for similar items in EconPapers)
Date: 2003
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Published in Proceedings of the 2nd International Conference on Research in Advertising, 2003, Amsterdam, Netherlands

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00692160

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