Using Virtual Communities as Reference Groups: Antecedents and Consequences in the Context of Consumer Decision-Making

Kristine de Valck (), B. Wierenga and G. H. van Bruggen
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Kristine de Valck: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Keywords: Virtual Communities; Reference Groups; Antecedents; Consequences; Consumer; Decision-Making (search for similar items in EconPapers)
Date: 2003
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Published in Proceedings of the 32nd European Marketing Conference, 2003, Glasgow, United Kingdom

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00692161

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