The Role of Virtual Communities in the Consumer Decision Process

Kristine de Valck (), B. Wierenga and G. H. van Bruggen
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Kristine de Valck: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Keywords: Virtual Communities; Consumer; Decision Process (search for similar items in EconPapers)
Date: 2002
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Published in Proceedings of the 31st European Marketing Conference, 2002, Braga, Portugal

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00692164

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