The Tortoise and the Hare: Exploring Consumers Preference for Velocity or Distance Progress Representation

David Dubois, Derek D. Rucker () and M. Brendl
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David Dubois: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique
Derek D. Rucker: Kellogg [Northwestern] - Kellogg School of Management [Northwestern University, Evanston] - Northwestern University [Evanston]

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Keywords: Consumers; Preference; Velocity; Distance; Progress; Representation (search for similar items in EconPapers)
Date: 2009
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Published in Society for Consumer Psychology, 2009, San Diego, United States. pp.NC

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00701817

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