Do Alliances Provide Effective Entry into a New Line of Business?: The Short Term vs. Long Term Effects of Entering a New Line of Business Through Alliances

Pierre Dussauge () and L. Mulotte
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Pierre Dussauge: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Keywords: Alliances; Effective Entry; New Line; Business; Short Term; Long Term Effects (search for similar items in EconPapers)
Date: 2006
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Published in A. Ariño, J. R. Reuer (Eds). Strategic Alliances - Governance and Contracts, Palgrave McMillan, pp.NC, 2006

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00709004

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