Modeling the age-related reminiscence bump in brand recall to take into account consumers age-related cognitive decline

Gilles Laurent and R. Lambert-Pandraud
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Gilles Laurent: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Keywords: Modeling; age-related; reminiscence bump; brand recall; consumers; cognitive decline (search for similar items in EconPapers)
Date: 2012-06
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Published in Marketing Science Conference, Jun 2012, Boston, United States

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00713461

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