Extending the "reminiscence bump" to take into account consumers' cognitive decline: The impact of age on brand recall

Gilles Laurent and R. Lambert-Pandraud
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Gilles Laurent: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Keywords: reminiscence bump; consumers; cognitive decline; age; brand recall (search for similar items in EconPapers)
Date: 2012-05
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Published in EMAC Conference, May 2012, Lisbonne, Portugal

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00713463

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